We cracked the formula for making B2B Meta ads convert.
And honestly, we can't take credit for it.
We've had the privilege of working alongside agencies much bigger than us. They all say the same thing.
Here it is…
Run Broad targeting with Advantage+ audiences. Meta shows your ad to the exact person you call out in it.
So start the ad, image or video, with your niche.
Like "SaaS CEOs with 50+ employees."
Then follow it with your offer.
Like "We save you $1,000 a month per employee on payroll taxes, or you don't pay us."
Meta shows that ad to the CEO lying awake over that exact problem.
Somehow it already knows. Get clear on who you sell to and what you offer them, and Meta's AI handles the rest.
It works for any niche. Law firms, HVAC, SaaS, coaches, all of it.
The real sauce is the offer.
Make it a no-brainer. Solve the one thing your niche wants. Easy yes.
So here's your move. Name your niche in the first line. Make the offer impossible to ignore. Let the targeting take care of itself.
Most companies have the targeting right. The offer is where they lose.
That's the part we build. A no-brainer offer, then creatives and funnels testing it live in days using AI.
Want the offer we'd run for your niche? Reply with what you sell and I will personally write you a hook for your ads,
Tristan
P.S. The first line of your ad is your targeting. Get it right and Meta finds the person for you.